Blog for Real Estate Agents

The Millennial Home Buyer and Healthy Water

Dec 5, 2021

A Healthy lifestyle requires healthy water.

When evaluating the potential impacts of a home purchase, millennials (many first-time home buyers) understand that water coming from their tap is critical to their health and will pursue healthier options. Millennials have been raised on bottled water and always have a bottle of water in their backpack, in their car, at their desk, or in their hand. However, millennials are also concerned about the environment, so when it comes to their water, they do not want to be purchasing bottled water and discarding hundreds of plastic bottles, which almost never get recycled, into the landfill.

All bottled water originates from public or company-owned sources, so the water has the same risks as those found in public or private wells. The most efficient and effective way to ensure the water is healthy at the tap (no need to purchase plastic bottles) in the home is through the assurance of a continuous monitoring program.

The healthiest water right from the tap

Bottled water is not the best option when it comes to healthy water. The only way to ensure your buyers and their families are getting “healthy” water is by utilizing the water coming into the home and making sure the water is optimized through testing, analysis for risks, treatment with in-home filtration (if necessary), and the equipment properly maintained and the water monitored on a continuous basis.

In the long run, this is the most cost-effective option! To help millennials overcome their concerns regarding water quality and environmental impacts, as a real estate professional, it’s important that you put your buyer’s minds at ease and focus on helping them optimize the water source in the home and the quality it provides.

Here are a few steps which will position you as a knowledgeable resource:

  1. Understand the source of their water (public utility or private well).
  2. If public water is the source, a good place to start is reviewing the local water utility Consumer Confidence Report published annually by the water utility. It serves all parties well to have the water tested at the endpoint–the home.
  3. If a private well is the source, check to see if the sellers had a recent comprehensive water test completed and request any historical test data. If no records are made available, recommend buyers complete a comprehensive water test.
  4. Understand any challenges or risks the water may have (hard water, arsenic, radon, PFAS).
  5. Check to see if the house already has some type of water treatment system installed either at the sink or in the basement and request treatment installation and maintenance records.
  6. Understand the different filtration and whole house treatment solutions available which could be installed (or may need to be installed) to protect the buyers.

Even if you do not have all these answers, having the knowledge of where to find this information, and the possible simple solutions, will show your buyers these challenges can be easily overcome, prior to moving into the home. This puts the buyers at ease that convenient solutions are available to meet their needs for healthy, great tasting water right at their tap without the need for bottled water.

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